Monday, August 31, 2009

Disney to Pay $4 Billion for Comic Giant Marvel

Spider-Man and his Marvel Entertainment cohorts will join the Walt Disney Company in a $4 billion deal announced early Monday.

Marvel has aggressively exploited its most popular characters through motion pictures and consumer products, and has a thicket of deals with various studios that will stay in place. Twentieth Century Fox will continue with the “X-Men” franchise, for instance, while Sony Pictures Entertainment will keep “Spider-Man.”
And Paramount Pictures will continue to release Marvel’s “Iron Man” films — at least until that deal expires. So essentially Disney is in business with a trio of rival studios.
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